The Impact Of Motogp On Popular Culture – TNT Sports WBD today officially announced an agreement to expand MotoGP coverage to the US, with all races to be shown live on TruTV starting this weekend.
SBJ first reported earlier this week that MotoGP is on the verge of moving from NBC Sports to WBD as it looks set to grow in the US.
The Impact Of Motogp On Popular Culture
His races were not broadcast live on NBC’s linear channels. The financial terms of the new deal are unclear, but it appears the deal should provide the live exposure the series has been seeking.
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Under the deal, all of Saturday’s sprint races and Sunday’s Grand Prix will be broadcast live on TruTV in the U.S. and will also be broadcast on the B/R Sports channel on the Max streaming service.
WBD will use the feed of its UK broadcaster, TNT Sports (formerly BT Sport), to show the races, similar to what ESPN does with Sky Sports.
It starts with the Qatar Airways Qatar Grand Prix this weekend. The digital streaming channel B/R Sports will also broadcast pre-race coverage of the MotoGP races, as well as broadcast the lower division Moto2 and Moto3 races on all three days of the race weekend.
Commercial rights to MotoGP are owned by Madrid-based Dorna Sports, which is owned by publicly traded private equity firm Bridgepoint Capital. Sky News reported last week that Bridgepoint was seeking a $4.4 billion sale of MotoGP, possibly to Liberty Media.
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SBJ’s Rachel Axon catches up with Elmo and the duo this week to talk about his time in Paris. Next in the show. SBJ’s Austin Karp and S&P Global’s Naveen Sarma survey and access the sports media rights and M&A landscape. MotoGP replaces Formula 1 in Malaysia Rising costs and falling revenues are forcing Malaysia to replace the F1 race track with MotoGP.
Last weekend’s Formula 1 race at the Sepang International Circuit (SIC) in Malaysia will be the last to be held there, at least for the foreseeable future. Given the rising costs of hosting the premier international motor race, accompanied by declining attendance, the Formula 1 race will be replaced next year by the MotoGP competition.
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“Formula 1 used to be a great product,” SIC chief Razlan Rosali said in a Wall Street Journal report. “Things are not so good now. We pay less for MotoGP and I think the country gets more or less the same exposure as F1.”
Tourism Malaysia reports that Putrajaya, the center of the Malaysian government, spends about $75 million annually to host the Formula 1 race. The value of MotoGP events is just over $10 million in addition to lower ticket prices for motorcycle events.
The MotoGP series has steadily increased its audience in Malaysia from 65,000 in 1999 to 161,553 last year, according to organizers at Sepang. By comparison, F1 attendances fell to 83,828 last year from a peak of 126,690 in 2008. Malaysia needs 100,000 viewers to get rid of them, according to the Journal report. Last weekend’s final attracted 110,000 spectators, boosted by reduced ticket prices.
Carmelo Espeleto, CEO of Madrid-based Dorna Sports SL, which owns the commercial rights to MotoGP, said the popularity of the series reflected the fast-growing motorcycling culture in Asian countries.
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“Being on two wheels is a way of life, and I think that creates an atmosphere of familiarity with two-wheeled sports among the fans that a lot of other motorsports don’t share,” he said.
Malaysian Prime Minister Datuk Seri Najib Razak said the Sepang circuit would not stand idle and risk becoming a “white elephant” project, and that the country could consider hosting Formula One again in the future. The track is popular with both car and motorcycle racers for its technical sections, drivability, and long high-speed runs. Motorcycle racing is hardly the most popular attraction for most fans, even among motorsports enthusiasts. But Liberty Media — which owns Formula One and is still a major factor in the newly independent Atlanta Braves — believes its vast resources and operational expertise can take the sport to a whole different level.
Liberty Media completed its acquisition of Dorna Sports, the exclusive commercial rights holder of MotoGP, widely regarded as the best motorcycle racing series in the world, on Monday. The deal, which Liberty Media is acquiring from investment manager Bridgepoint and the Canada Pension Plan Investment Board, is valued at $3.8 billion. MotoGP will be 86% owned by Liberty Media, with MotoGP management retaining the rest.
MotoGP, which is scheduled to host 21 motorcycle races in 17 countries in the 2024 season, will join Liberty Media Group’s Formula One tracking fund. Dorna CEO Carmelo Espeleto will remain in his position as he has been since 1994.
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Liberty Media expects to close the transaction by the end of the 2024 calendar year, subject to regulatory approval. But once that is done, the company aims to see a similar escalation of business for MotoGP, where riders can often exceed 220mph, as has happened in the last two years in Formula 1. MotoGP had $522 million in revenue last year and $192 million in adjusted profit.
“Opportunities like this are hard to come by and incredibly attractive,” Liberty Media CEO Greg Maffei said on a conference call with financial analysts. “MotoGP is a perfect fit for Liberty Media. … It’s a league-level asset, which means there are centralized commercial rights and creates control over the ecosystem and the potential for excellent profitability. We hope to use Liberty’s experience with F1, the Braves and the evolving media landscape to accelerate the growth of MotoGP.”
The acquisition also complements Liberty Media’s broader portfolio, which includes a 30% stake in Live Nation, control of satellite radio company SiriusXM and full ownership of sports and entertainment ticketing and hospitality company QuintEvents.
However, regulatory approval of a combined F1 and MotoGP holding company may not be a sure thing. Previous F1 owner CVC Capital Partners, which sold the property to Liberty Media in 2017, received European Commission approval for its original purchase in 2006 on the condition that it sell to Dorna.
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Clark County, Nevada, meanwhile, recently released a report detailing some of the financial implications of last November’s much-debated debut of the Las Vegas Grand Prix. While studies of the economic impact of any sporting event remain the subject of intense debate, the county said the race generated $77 million in tax revenue for state and local governments, net attendance spending of $501 million, and average spending of more than 4 $100 per fan entering is more than three times the corresponding figure for all Las Vegas visitors.
Figures like these help demonstrate why Las Vegas will almost certainly remain a force on the F1 calendar, despite significant disruption to local residents and millions in lost revenue to local businesses due to the race. Attitudes towards concussion in MotoGP urgently need to change, argues our correspondent Simon Patterson in his opinion column:
Grand prix motorcycle racing has undoubtedly become safer over the past few decades.
Circuit layouts have been changed, safety equipment has been improved and new technology such as airbag suits and helmet analogs have been introduced under series promoter Dorna to make the class safer and more secure.
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Yet despite all this, there is one area that urgently needs stronger action – and ironically, this situation has become more apparent thanks to security improvements elsewhere.
A traumatic brain injury (otherwise known as a mild concussion) occurs when a rapid impact or deceleration causes a person’s brain to bounce around the skull.
By damaging tissue and tearing the membranes inside the body’s most important organ, its immediate symptoms include memory loss, dizziness, confusion, nausea and sensitivity to light.
While a concussion can be debilitating in and of itself, with symptoms lasting from hours to months, the real risk is suffering a second concussion on top of the incompletely healed early injury.
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This is what can lead to a condition known as second-hit syndrome, where the effects are magnified by orders of magnitude.
The most common outcome is death, but even those who survive may experience permanent neurological damage.
This is why most contact sports, including motorcycle racing, have a mandatory ineligibility period for athletes (all levels, amateurs, professionals, and especially youth) after being diagnosed with a concussion. It is being taken progressively more seriously in sports such as rugby, American football and soccer, with established periods of between seven and 14 days between the various professional series.
According to Dr. Robert Cantu, medical director of the Concussion Legacy Foundation, while concussions pose a significant risk to riders, there is also a significantly increased risk for those around the concussed rider. can also be massive.
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“In general, the biggest risk