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Rolling Stone will team up with Patron Spirits to support the team at the 24 Hours of Le Mans race.
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Rolling Stone plans to sponsor the American team in one of the prototype segments of this year’s 24-hour endurance race, the Times has learned.
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The music and pop culture magazine will join Patron Spirits in sponsoring two Honda ARX-04b cars entered by Patron’s Extreme Speed Motorsports team at the race in Le Mans, France, on June 13-14.
The cars will use the Rolling Stone livery, and it is the first time the magazine has made such a marketing effort in motor racing.
“This …